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Business-to-consumer websites include social components, such as comment fields for users. Various tools help businesses track, measure and analyze the attention the company gets from social media, including brand perception and customer insight.
Social media has enormous traction globally. Mobile applications make these platforms easily accessible. Some popular examples of general social media platforms include Twitter, Facebook and LinkedIn.
A well-planned social media strategy can build a powerful marketing funnel, leading customers to your business.
Here are the benefits of social media marketing.
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