Social Media Analytics Tools
Social Media Analytics Tools
Social media monitoring is the process of listening out for social media conversations that are relevant to your brand. Businesses engage in social media monitoring for several reasons, such as to connect with their customers, to provide customer support, to measure their social media reach, or to understand social media trends. To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. Social media monitoring is also sometimes known as social listening.
Ready to start looking at analytics tools for your business social media? Get a primer on what social media analytics even is.
Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They should also provide the data you need to assess your social media marketing strategy on both macro and micro levels.
We can help you answer questions like:
- Is it worth it for my business to keep posting on Pinterest?
- What were our top posts on LinkedIn this year?
- Should we post more on Instagram next month?
- Which network drove the most brand awareness for our product launch?
- What kind of posts do my followers like to comment on?
- And many more.
The best social media monitoring tools for SMBs
All the social media monitoring tools are not arranged in any particular order. They are all great in their own ways and will suit different social media monitoring needs.
Why Social Media Marketing?
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Social Monitoring and Listening tools
SOCIAL MEDIA MARKETING
What is Social Media Marketing?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. We offer social media management tools setup, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.
SOCIAL MEDIA MARKETING
Social Monitoring and Listening tools
SOCIAL MEDIA MARKETING
OUR SOCIAL MEDIA EXPERTISE
CONTENT CREATION
Managing social media accounts isn't as simple as posting some links every few days. Creative campaigns are crucial parts of developing brand awareness on social media and engaging followers.
That's where we come in. We create unique content for your social media platforms, engaging your followers and building a positive brand awareness through social media.
COMMUNITY MANAGEMENT
What people say about your brand is crucial to how you manage your presence. Get the data that informs and let us manage the comments and messages for you, building a positive brand-centric community.
As part of our social media management, we engage with your followers and ensure that their experience with your company is positive.
CREATIVE DESIGN
Driving community engagement requires strong creative, great content and even better design. Ensure that you have the right message and that it's carried in the right way.
Unique images get the best responses on social media. That's why we create a unique approach, and design graphics for every post that encourages your community to get involved and pay attention.
SOCIAL MEDIA ADVERTISING
Driving traffic through Facebook is one of the most effective advertising methods available. We can target by a huge range of options, including job description, interests, demographics, and much more.
Social Monitoring and Listening tools
Social Monitoring and Listening tools
Over 3 billion active social media users.
Monitoring conversations around the industry also uncovers a ton of insight about what’s working—and what’s not working—for existing and potential customers. Social listening helps you uncover questions and conversations about your industry on social platforms. These are all potential opportunities to reach out and introduce your brand or share your expertise. But they should not be seen as openings to jump in and try to sell right off the bat.
This information is a gold mine for your customer service, product development, and marketing teams.
Over 3 billion active social media users.
Over 3 billion active social media users.
Over 3 billion active social media users.
What are the benefits of monitoring and listening to social media?
There are numerous benefits to monitoring your social media profiles and listening to specific conversations happening online. If you are a fellow nerd who has enjoyed playing D&D growing up, think about paying attention to brand activity online as a part of your suit of armor. Listening is both your sword and your shield, whether you’re managing an enterprise or an SME business, it can protect and promote your brand simultaneously with a combination of human and technological input.
Social Media Marketing Strategy
Over 3 billion active social media users.
Social Media Marketing Strategy
A good strategy will help your brand find the right customers in this growing space. Whether you’re new to social media or revisiting your strategy for 2022, follow these steps to create your strategy.
Set goals that are relevant to your business. Identify your target audiences. Decide your metrics,KPIs and create your content mix.
Do you know how most people discover a new salon? According to Square, a financial services and mobile payment company, 63 percent rely on the recommendations of friends and family. That’s a good reason to invest in keeping your current clientele happy. A social marketing strategy gives you a big-picture view of your social media marketing goals and how you can best achieve those outcomes. Brands continue to ride the wave of social media marketing, with 73% of marketers believing their efforts have been “somewhat effective” or “very effective” for their business.